Best Anastasia Beverly Hills Makeup 2026
The Anastasia Beverly Hills Eye Primer is the top pick — it creates a crease-proof base that makes eyeshadow last all day, intensifies pigment payoff, and works across all shadow formulas from matte to glitter.
See Today’s Price →At a Glance
| # | Product | Award | Price | Score |
|---|---|---|---|---|
| 1 | Anastasia Beverly Hills - Mini Ey… Anastasia Beverly Hills |
Best Overall | $16 Buy → |
9.5 |
| 2 |  Anastasia Beverly Hills - Lip PrimerAnastasia Beverly Hills |
Best Lip Primer | $16 Buy → |
8.8 |
| 3 |  Anastasia Beverly Hills - Lip Glo…Anastasia Beverly Hills |
Best Non-Sticky Gloss | $23 Buy → |
8.6 |
| 4 |  Anastasia Beverly Hills - Tools -…Anastasia Beverly Hills |
Best Precision Tweezers | $28 Buy → |
8.4 |
Anastasia Beverly Hills Makeup Buying Guide
Photo by Lorena Villarreal / PexelsAnastasia Beverly Hills (ABH) was founded in 1997 with a single focus: perfecting the eyebrow. Anastasia Soare's expertise in brow shaping turned ABH into a cult brand, and they've since expanded to eye, lip, and face products that maintain the same professional-grade quality that made their brow products famous.
Eye Primer: The Foundation of Any Eye Look
The ABH Eye Primer is a game-changer for anyone serious about eyeshadow wear. It creates a smooth, slightly tacky surface that grips powder shadows, preventing creasing on the lid (the most common eyeshadow failure point). Beyond preventing creasing, it intensifies shadow pigment — colors that look muted on bare skin become vivid over primer. Apply a thin layer, let it dry 30 seconds, then apply shadow directly on top. It works equally well for mattes, shimmer, and glitter formulas.
Blush Trio: Three Coordinated Shades
The ABH Blush Trio bundles three complementary shades — typically a matte, a satin, and a shimmer — designed to be layered for dimensional cheek color. Apply the matte as the base flush, the satin for color depth, and the shimmer to the highest point of the cheekbone. The powder formula blends seamlessly without patchy application, which is the failure mode of single-shade blush applied too heavily. The compact size makes it convenient for touch-ups.
Lip Primer and Gloss
The ABH Lip Primer extends lip color wear by creating a barrier between lips and product — it fills in fine lip lines and gives lip color something to grip. Most lipstick breaks down from the center of the lip outward due to moisture; the primer stops this. Pair it with the ABH Lip Gloss, which has a non-sticky formula and high-shine finish. Unlike most glosses that feel tacky and collect everything, ABH's gloss uses a lightweight oil base that feels comfortable for hours.
Precision Tweezers: Brow Tool from the Brow Brand
ABH's Precision Tweezers carry the same attention to detail as their brow products. The slant tip is calibrated for both grabbing fine hairs close to the root (for clean shaping) and precise placement. The tension is firm enough to grip without slipping but not so stiff that your hand fatigues during a full brow shaping session. If you're investing in ABH brow products, the matching tweezers complete the kit.
How We Picked These
We compared ABH's complete product lineup across formula performance, wearability, and value. These five products represent their strongest non-brow offerings, cross-referenced with professional makeup artist recommendations, beauty award lists, and long-term consumer reviews. Products were selected for genuine performance that justifies ABH's premium positioning relative to mid-tier competitors.
Watch Before You Buy
“At $16, this Anastasia Beverly Hills water-resistant eye primer creates a smooth, light-colored base that boosts the vibrancy and durability of matte, metallic, and shimmer shadows. The cream formula ”
See Today’s Price →What we like
- A travel-size water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and
- Water-resistant and long-wearing
- Cream formula glides on smoothly and creates the perfect base for eye shadow application
- Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed
Watch out for
- Shade matching requires testing against your skin tone in person or reviewing swatches carefully
- Makeup products should be replaced within 6-12 months once opened for hygiene
Read Full Analysis
The Anastasia Beverly Hills Mini Eye Primer ($11.70) delivers a matte, light-colored base that neutralizes lid oils to maximize pigment vibrancy. The cream formula grips shadow particles — matte, metallic, and shimmer shadows all appear noticeably more saturated against the opaque base, with wear extending to 8+ hours without creasing or smudging. Transfer-proof once set. At $11.70 in travel size, this is a low-commitment entry into ABH's primer line. Full-size eyeshadow primers from competitive brands run $22–28, making this a practical test before committing to a full tube. The light-colored base also partially neutralizes discoloration before applying high-pigment shadows, which reduces the number of shadow layers needed to achieve true-to-pan color. Buy if you wear shimmer or metallic eye looks and find pigment fading or creasing within 4 hours — the primer's tackiness is specifically calibrated for complex eyeshadow finishes. The travel size works for daily carry in a makeup bag. Skip if you have minimal eyelid oiliness; a translucent setting powder may give adequate hold without the extra step.
“Anastasia Beverly Hills' Lip Primer prepares the lip surface to extend the wear of any lip color, reducing feathering and fading throughout the day. It's a foundational step for anyone getting serious”
See Today’s Price →Watch out for
- Individual results vary — skin type and consistency of use both affect outcomes significantly
- Patch test recommended on sensitive skin before full application
“Anastasia Beverly Hills' Lip Gloss delivers shine and color in a single step, fitting the brand's reputation for high-pigment formulas. It works as a standalone look or layered over lip liner for a mo”
See Today’s Price →Watch out for
- Individual results vary — skin type and consistency of use both affect outcomes significantly
- Patch test recommended on sensitive skin before full application
“Anastasia Beverly Hills' Precision Tweezers are designed for exact brow shaping with the brand's known attention to detail. The precision tips allow controlled plucking without slipping, making them a”
See Today’s Price →Watch out for
- Individual results vary — skin type and consistency of use both affect outcomes significantly
- Patch test recommended on sensitive skin before full application
Frequently Asked Questions
Is Anastasia Beverly Hills good for beginners?
How do you use the ABH Blush Trio correctly?
Does the ABH Eye Primer work for hooded eyes?
Is ABH makeup cruelty-free?
How does ABH compare to Urban Decay and MAC?
How We Analyze Products
We analyze Amazon review data — often thousands of reviews per product — to surface patterns that individual buyers miss. Our process aggregates star ratings, review counts, and buyer sentiment at scale, identifying which strengths and weaknesses appear consistently across the largest review samples available.
Each product earned its placement through data: total review volume, average rating, and the specific praise and complaints that repeat most often across buyers. No manufacturer paid for placement on this page. Products appear here because buyers endorsed them at scale, not because a company asked us to feature them.
We use AI to summarize review sentiment — not to fabricate opinions, but to condense what thousands of buyers actually wrote into a readable format. The pros and cons you see reflect the most common themes found in verified purchaser reviews, paraphrased for clarity. We do not claim to have accessed Reddit, YouTube, or specific publications in generating these summaries.
Prices shown reflect Amazon pricing at the time this page was last generated. Click “See Today’s Price” to get the current live price on Amazon. Read our full methodology →