Quick Answer
OGX Nourishing + Coconut Milk Moisturizing Shampoo

OGX Nourishing Coconut Milk Moisturizing Shampoo is the top pick — egg white protein and coconut milk strengthen and nourish simultaneously, delivering salon-smooth results for dry or damaged hair at a fraction of the salon price.

See Today’s Price →

At a Glance

OGX Hair Products Buying Guide

OGX built its identity on exotic ingredients marketed accessibly — Moroccan argan oil, coconut milk, sea kelp — and delivered them in formulas that actually perform. The brand sits in the drugstore tier but uses ingredient concentrations that rival professional lines. Their color-coded system makes it easy to match product to hair need.

Argan Oil: The Smoothing Powerhouse

The OGX Argan Oil of Morocco Shampoo is their bestseller for good reason. Argan oil is a proven hair smoothing agent — the fatty acids penetrate the hair shaft, reducing frizz and adding shine that lasts through multiple days between washes. The shampoo uses a gentle sulfate formula that cleans without stripping, making it suitable for daily or near-daily use without the dryness effect of harsher cleansers. Pair it with the Argan Oil Penetrating Hair Oil Treatment — applied to damp hair before blow-drying — for a professional-quality smooth blowout.

Coconut Milk: For Dry and Damaged Hair

The Coconut Milk Moisturizing Shampoo combines egg white proteins (for strength repair) with coconut milk (for moisture infusion). It's the go-to OGX product for hair that's been chemically treated, heat-damaged, or naturally dry and brittle. The egg white protein fills in the gaps along damaged hair strands, temporarily reinforcing them against breakage. Not suited for oily hair — the heavy conditioning agents can build up on oily scalps.

OGX Nourishing + Coconut Milk Moisturizing Shampoo
OGX Nourishing + Coconut Milk Moisturizing Shampoo
See Full Review →

Coconut Curls: For Wavy and Curly Hair

The Quenching Coconut Curls Shampoo is formulated specifically for the unique needs of curly hair: high porosity, frizz-prone, and prone to dryness because scalp oils can't travel down the curl shaft the way they travel down straight hair. The formula uses coconut oil and honey to maintain moisture levels while citrus oil provides lightness to avoid weighing curls down. Use it as part of the curly girl method or any curl-focused routine.

Scalp Care: The Sea Kelp Scrub

The Sea Kelp and Hyaluronic Acid Scrub is OGX's scalp treatment, designed to remove product buildup and dead skin cells that accumulate at the scalp. Use it once a week before shampooing — massage it into the wet scalp before applying shampoo. Hyaluronic acid hydrates the scalp while the physical exfoliant clears buildup. This is especially useful for people who use dry shampoo frequently, as dry shampoo residue is difficult to remove with regular shampooing.

OGX Argan Oil of Morocco Shampoo Review
OGX Argan Oil of Morocco Shampoo Review

How We Picked These

We compared OGX's full product lineup across ingredient quality, hair type suitability, and performance relative to professional salon lines. These five products represent their strongest offerings across smoothing, moisturizing, curl care, and scalp treatment. Cross-referenced with hair care professional recommendations, independent ingredient analysis, and consumer reviews across curl communities and general beauty forums. Products were selected for genuine ingredient-based advantages at their price point.

OGX BRAND REVIEW // COCONUT CURLS, ARGAN OIL OF MOROCCO, AND
OGX BRAND REVIEW // COCONUT CURLS, ARGAN OIL OF MOROCCO, AND MORE | Is

See detailed reviews below ↓

How We Analyze Products

We analyze Amazon review data — often thousands of reviews per product — to surface patterns that individual buyers miss. Our process aggregates star ratings, review counts, and buyer sentiment at scale, identifying which strengths and weaknesses appear consistently across the largest review samples available.

Each product earned its placement through data: total review volume, average rating, and the specific praise and complaints that repeat most often across buyers. No manufacturer paid for placement on this page. Products appear here because buyers endorsed them at scale, not because a company asked us to feature them.

We use AI to summarize review sentiment — not to fabricate opinions, but to condense what thousands of buyers actually wrote into a readable format. The pros and cons you see reflect the most common themes found in verified purchaser reviews, paraphrased for clarity. We do not claim to have accessed Reddit, YouTube, or specific publications in generating these summaries.

Prices shown reflect Amazon pricing at the time this page was last generated. Click “See Today’s Price” to get the current live price on Amazon. Read our full methodology →

Affiliate disclosure: As an Amazon Associate, I earn from qualifying purchases. When you buy through our links, we may earn a small commission at no extra cost to you. This helps us keep the reviews free and the data updated. Our recommendations are based on data, not who pays us. Learn more →
Product prices and availability are accurate as of the date/time of the most recent site update and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of the product. Certain content that appears on this site comes from Amazon. This content is provided “as is” and is subject to change or removal at any time.