Best Rimmel London Makeup 2026
The Rimmel London Scandaleyes Mascara is the best single buy — volume-building formula with a curved brush that lifts and lengthens without clumping, holding up through an 8-hour day.
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| # | Product | Award | Price | Our Score | |
|---|---|---|---|---|---|
| 1 | Best Overall | Check Price | 9.0 | Buy → | |
| 2 | Best Palette | Check Price | 8.5 | Buy → | |
| 3 | Best Smoky Palette | Check Price | 8.0 | Buy → | |
| 4 | Best Eyeliner | Check Price | 8.5 | Buy → | |
| 5 | Best Primer | Check Price | 8.0 | Buy → |
Rimmel London Makeup Buying Guide
Rimmel London has been a drugstore staple for decades, known for eye-forward formulas and matte finishes that suit a wide range of skin types. The brand's strongest products sit in the eye and complexion categories.
Eye Palettes
The Magnif'eyes Eye Shadow Palette delivers 12 coordinated shades in a mix of matte and shimmer finishes. Pigmentation is above average for the price, and the color arrangement makes building a full eye look intuitive without separate brushes. The Smoke Edition is a darker, more editorial take on the same formula — deep charcoals, plums, and bronzes suited to smoky work.
Mascara
The Scandaleyes Mascara uses a curved, tapered brush that reaches corner lashes easily. The formula builds significant volume in two to three coats without clumping or drying stiff. It holds through oil and humidity reasonably well, though a waterproof topcoat extends wear on hot days.
Eyeliner
The Exaggerate Eye Definer is a retractable kohl-style pencil that smudges easily for soft liner looks but sets firm once blended. It lines the waterline cleanly without burning, which many competing pencils struggle with. The deep black shade is genuinely pigmented from the first stroke.
Primer
The Stay Matte Primer controls oil effectively for up to six hours on combination skin. The lightweight gel texture disappears into skin rather than sitting on top, making it compatible with both liquid and powder foundations. Apply a pea-sized amount and let it set for 60 seconds before foundation.
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Prices shown reflect Amazon pricing at the time this page was last generated. Click “See Today’s Price” to get the current live price on Amazon. Read our full methodology →