Quick Answer
YETI Hopper Flip 12 Portable Soft Cooler Charcoal

RTIC wins on value — its hard coolers match YETI ice retention at 30-40% lower prices. YETI wins on soft coolers and brand cachet. For budget-conscious buyers who need maximum ice life, RTIC is the smarter buy; for soft-sided portability, YETI Hopper is worth the premium.

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At a Glance

#ProductAwardPriceOur Score
1
YETI Hopper Flip 12 Portable Soft Cooler CharcoalYETI Hopper Flip 12 Portable Soft Coole…
Best Overall $250 9.2 Buy →
2
YETI Hopper Flip 8 Portable Soft Cooler CharcoalYETI Hopper Flip 8 Portable Soft Cooler…
Best Compact YETI $200 8.9 Buy →
3
YETI Hopper Two 20 Portable Cooler Field Tan Blaze OrangeYETI Hopper Two 20 Portable Cooler Fiel…
YETI Soft Cooler $289 8.5 Buy →
4
RTIC Soft Cooler 20 Can Blue GreyRTIC Soft Cooler 20 Can Blue Grey
Best RTIC Value $114 8.2 Buy →
5
RTIC Ultra-Light 52 Qt Hard Cooler Insulated Portable Ice ChestRTIC Ultra-Light 52 Qt Hard Cooler Insu…
RTIC Budget Pick $229 7.8 Buy →
6
RTIC 65 Qt Ultra-Tough Hard Cooler Insulated Portable Ice ChestRTIC 65 Qt Ultra-Tough Hard Cooler Insu…
RTIC Soft Cooler $269 7.5 Buy →

Showing 6 of 6 products

Our Top Pick
YETI Hopper Flip 12 Portable Soft Cooler Charcoal

YETI Hopper Flip 12 Portable Soft Cooler Charcoal

$250
at Amazon
Best for: Campers wanting a premium 12-can YETI soft cooler

“The Hopper Flip 12 is YETI's most packable soft cooler — designed for day trips and lunch boxes, not extended camping. The leakproof zipper is genuinely waterproof and survives rough handling.”

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The YETI Hopper Flip 12 Portable Soft Cooler ($250.00) is YETI's compact day-trip soft cooler, designed for carrying cold drinks and food on boats, at the tailgate, or on short outdoor excursions. The magnetic HydroShield closure creates a leak-resistant seal without the rigid latches of hard coolers, keeping contents cold for up to 24 hours in warm conditions with adequate ice. The ColdCell Insulation uses high-density closed-cell foam in the walls and lid, while the dry-goods pockets on the exterior hold non-cold items like phones, keys, and snacks. At 12 liters, it fits a six-pack plus ice comfortably. The RF-welded exterior is waterproof and resists mildew and UV damage for long-term outdoor use. The honest trade-off at $250: this is a premium for a 12-liter soft cooler. RTIC's equivalent soft cooler delivers comparable insulation performance at 30-40% less cost. You're paying for YETI's build quality, warranty coverage, and the brand's proven durability track record. For YETI loyalists and buyers who prioritize longevity over upfront cost, the Hopper Flip 12 is a worthwhile investment.

Full Specs & Measurements
Upc888830227893 888830051092 888830303504
AsinB07PB4HJLZ
ColorCharcoal
PatternLetter Print
Capacity7 Kilograms
Brand NameYETI
Model Namezipper
Unit Count1 Count
Item Weight1542.21 Grams
ManufacturerYETI
Chamber Depth10 Inches
Chamber Width10 Inches
Material TypeFoam
Chamber Height11.5 Inches
Container TypeCans
Best Sellers Rank#5,372 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #41 in Camping Coolers
Additional FeaturesPortable
Insulation Material TypeFoam
Item Dimensions D X W X H10"D x 12.63"W x 11.5"H
Product Care InstructionsClean with mild soap and water, air dry, store in a cool, dry place
Recommended Uses For ProductCamping, Hiking, Picnic
Global Trade Identification Number00888830051092, 00888830303504
Also Excellent
YETI Hopper Flip 8 Portable Soft Cooler Charcoal

YETI Hopper Flip 8 Portable Soft Cooler Charcoal

$200
at Amazon
Best for: Day trippers wanting a compact 8-can YETI soft cooler

“The Hopper Flip 8 is best treated as a premium personal cooler for solo day use. The rugged build and leakproof zipper make it worth the price if you need something bombproof for outdoor work.”

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What we like

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The YETI Hopper Flip 8 Portable Soft Cooler ($200.00) is the most compact YETI soft cooler in the Hopper Flip lineup, designed for solo outings, fishing trips, and situations where carrying a larger cooler isn't practical. At 8 liters, it holds around 6 cans of beer with ice — enough for a half-day outing without a large capacity commitment. The HydroShield magnetic closure seals without fumbling with rigid clips while your hands are full, and the wide opening makes loading and accessing ice and drinks straightforward. RF-welded exterior construction uses the same materials as YETI's larger coolers, making it genuinely durable enough for rough outdoor use rather than just casual picnic trips. At $200 for an 8-liter cooler, the price-per-liter ratio is high — this is explicitly a premium for quality and brand rather than a value proposition. For solo travelers, hikers, and anglers who already own YETI gear and want a small companion cooler in the ecosystem, the Flip 8 makes sense. Budget-conscious buyers should look at the RTIC equivalent at a significantly lower price point.

Full Specs & Measurements
Upc888830060049 888830303481
AsinB07SD8NNG4
ColorCharcoal
PatternLetter Print
Capacity8 Liters
Team NameYETI
Brand NameYETI
Model Nameflip 8
Unit Count1 Count
Item Weight2.8 Pounds
ManufacturerYETI
Chamber Depth8 Inches
Chamber Width8 Inches
Material TypeFoam
Chamber Height10.5 Inches
Container TypeBag
Best Sellers Rank#3,675 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #34 in Camping Coolers
Additional FeaturesPortable
Included ComponentsHandle
Insulation Material TypePolyurethane Foam
Item Dimensions D X W X H8"D x 11.5"W x 10.5"H
Product Care InstructionsHand wash with mild soap and let it air dry. Do not machine wash or use high heat to dry or iron.
Recommended Uses For ProductBoating, Camping, Fishing
Global Trade Identification Number00888830060049, 00888830303481, 28055733764282
Worth Considering
YETI Hopper Two 20 Portable Cooler Field Tan Blaze Orange

YETI Hopper Two 20 Portable Cooler Field Tan Blaze Orange

$289
at Amazon
Best for: Serious outdoor adventurers wanting a premium soft cooler

“The Hopper Two 20 holds ice for 24+ hours in a soft-sided package that fits over a shoulder. Best suited to beach days and kayak camping where hard coolers are impractical.”

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What we like

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The YETI Hopper Two 20 Portable Soft Cooler ($289.88) is a larger-format soft cooler designed for group day trips and situations where the compact Flip series falls short on capacity. The 20-liter capacity holds a full 24-can case with ice, making it practical for beach days, camping trips, and outdoor events where a hard cooler would be cumbersome to carry. The HydroShield magnetic closure provides a leak-resistant seal while a shoulder strap enables single-person transport over distance. ColdCell Insulation maintains ice for up to 24 hours. At nearly $290, this is a significant premium over RTIC's equivalent soft cooler, which delivers comparable ice retention for considerably less money. The YETI premium at this price buys you verified field durability tested over millions of uses, a comprehensive warranty program, and a build quality that holds up to years of hard outdoor use without delamination or zipper failure. For buyers who use a portable cooler frequently in demanding conditions and want to buy once rather than replace every few years, the Hopper Two 20 justifies its price through longevity.

Full Specs & Measurements
Upc888830010297
AsinB06X1CVTZL
ColorHopper Two 20, Field Tan/Blaze Orange
PatternLetter Print
Capacity40 Liters
Brand NameYETI Coolers
Model NameF200098
Item Weight7.8 Pounds
ManufacturerYETI Coolers
Chamber Depth22 Inches
Material TypeShell
Container TypeBag
Item Type NameHopper 2 20 Tan Cooler
Best Sellers Rank#1,512,434 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #3,717 in Camping Coolers
Additional FeaturesPortable
Included ComponentsBar, Beverage & Storage,Water Coolers & Filters,water-coolers
Insulation Material TypePolyurethane
Item Dimensions D X W X H10"D x 22"W x 16.5"H
Recommended Uses For ProductCamping
Global Trade Identification Number00888830010297
Best Budget
RTIC Soft Cooler 20 Can Blue Grey

RTIC Soft Cooler 20 Can Blue Grey

$114
at Amazon
Best for: Budget campers wanting a 20-can leakproof soft cooler

“RTIC's 20-can soft cooler offers competitive ice retention at a price 30-40% below comparable YETI models. A practical choice for budget-conscious buyers who still want quality construction.”

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The RTIC Soft Cooler 20 Can ($114.98) is the direct RTIC answer to YETI's soft cooler lineup at a dramatically lower price point. High-density closed-cell foam insulation in the walls and lid maintains temperature for up to 24 hours — matching YETI Hopper performance claims in comparable conditions. The roll-top closure provides a watertight seal when properly closed, though it requires more deliberate rolling and latching than YETI's magnetic HydroShield. The 20-can capacity handles a group day trip comfortably. Exterior fabric is UV-resistant and easy to wipe down. At $115 versus $200-290 for comparable YETI soft coolers, RTIC delivers roughly the same cold-keeping performance for 40-60% less money. The trade-off is less intangible but real: RTIC's quality control has historically been less consistent than YETI's, and the brand carries less warranty depth. For buyers who want legitimate soft cooler performance without the YETI price premium — and who are comfortable that the build may not last quite as long — the RTIC Soft Cooler 20 is the rational value choice.

Full Specs & Measurements
Upc840008240868
AsinB09WQ25P2D
ColorBlack
PatternSolid
Capacity6.7 Gallons
Brand NameRTIC
Model NameSoft Pack Cooler
Item Weight3.53 Pounds
ManufacturerRTIC
Chamber Depth2 Inches
Chamber Width8 Inches
Material TypeVinyl
Chamber Height12 Inches
Container TypeBox
Best Sellers Rank#61,946 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #290 in Camping Coolers
Additional FeaturesLeak Proof, floatable
Included Componentsshoulder strap
Insulation Material TypeClosed-Cell Foam
Item Dimensions D X W X H9.8"D x 13.8"W x 13.8"H
Product Care InstructionsHand Wash
Recommended Uses For ProductCamping, Outdoors
Best Budget
RTIC Ultra-Light 52 Qt Hard Cooler Insulated Portable Ice Chest

RTIC Ultra-Light 52 Qt Hard Cooler Insulated Portable Ice Chest

$229
at Amazon
Best for: Serious campers wanting a lightweight 52 qt RTIC hard cooler

“A premium hard cooler that holds ice for 5+ days — ideal for multi-day camping and boat trips where ice retention matters most. Choose a soft cooler if portability is the priority.”

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What we like

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The RTIC Ultra-Light 52-Quart Hard Cooler ($229.00) addresses the primary complaint about traditional rotomolded coolers: weight. By using high-density polyethylene construction instead of rotomolded walls, RTIC reduced the empty weight by 30% compared to rotomolded alternatives while maintaining comparable insulation performance. The 52-quart capacity handles a weekend camping trip or tailgate worth of drinks and food with room for a proper ice-to-content ratio. Two-inch polyurethane foam insulation keeps contents cold for extended periods. The T-latch closure mechanism and freezer-grade gasket provide a secure seal that maintains temperature. At $229, it sits in the premium-but-not-YETI price tier — more than RTIC's basic rotomolded line but competitive with mid-range hard cooler alternatives. The honest trade-off: lighter weight comes at some durability cost — bear-proof ratings and extreme-use durability don't match rotomolded alternatives. For car camping, tailgating, and lake days where you want a capable hard cooler without wrestling a 30-lb empty rotomolded cooler, the Ultra-Light 52 delivers practical capacity at a sensible weight.

Full Specs & Measurements
Upc840008232085
AsinB09LDFJTVF
ColorTrailblazer
PatternLetter Print
Capacity52 Quarts
Brand NameRTIC
Model NameUltra-Light Cooler
Item Weight21 Pounds
ManufacturerRTIC
Chamber Depth12 Inches
Chamber Width12 Inches
Material TypePolypropylene (PP)
Chamber Height13 Inches
Container TypeBox
Best Sellers Rank#6,982 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #53 in Camping Coolers
Additional FeaturesLightweight
Included ComponentsDrain Plug
Insulation Material TypeFoam
Item Dimensions D X W X H17.25"D x 27.25"W x 17"H
Product Care InstructionsHand Wash
Recommended Uses For ProductAll Over
Reviewed
RTIC 65 Qt Ultra-Tough Hard Cooler Insulated Portable Ice Chest

RTIC 65 Qt Ultra-Tough Hard Cooler Insulated Portable Ice Chest

$269
at Amazon
Best for: Campers and anglers wanting a tough 65 qt RTIC hard cooler

“The best value large-capacity hard cooler for serious outdoor use. Delivers YETI-level ice retention at roughly half the price — the smart buy for budget-conscious adventurers.”

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The RTIC 65-Quart Ultra-Tough Hard Cooler ($269.99) is the largest hard cooler in this comparison and targets serious outdoor users who need extended cold retention for multi-day trips. Rotomolded construction — the same manufacturing process used in YETI Tundra coolers — creates a one-piece body with no seams for ice water to find its way through. Two-inch polyurethane foam insulation throughout the walls, lid, and base delivers ice retention measured in days rather than hours under real-world conditions. The 65-quart capacity handles a 4-6 person camping trip worth of food and drinks with a 2:1 ice-to-content ratio. Stainless steel latches, a military-grade nylon rope handle, and a non-slip base round out the durability package. At $270 versus YETI Tundra pricing of $325+, RTIC delivers rotomolded construction and comparable insulation at a meaningful discount. The trade-off: RTIC doesn't match YETI's warranty depth or the brand recognition that matters to some buyers. For outdoor enthusiasts who prioritize hard cooler performance per dollar spent, the RTIC 65 QT is the strongest value in the rotomolded category.

Full Specs & Measurements
Upc840008251703
AsinB0BZ8XNZMF
ColorNavy
PatternLetter Print
Capacity65 Quarts
Brand NameRTIC
Item Weight37.7 Pounds
ManufacturerRTIC
Chamber Depth17 Inches
Material TypePlastic
Container TypeBox
Item Type NameIce Chest
Best Sellers Rank#20,460 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #139 in Camping Coolers
Additional FeaturesInsulated,Portable
Warranty Description5 Year Warranty
Insulation Material TypeFoam
Item Dimensions D X W X H17.5"D x 31.63"W x 17"H
Recommended Uses For ProductCamping, Fishing, Picnic, Beach, Boat, Barbecue

Yeti vs Rtic Cooler (2026) Buying Guide

Yeti vs Rtic Cooler (2026)

YETI Hopper Flip 12 Portable Soft Cooler Charcoal At $250, it offers the best overall value. [See today's price](https://www.amazon.com/dp/B07PB4HJLZ?tag=myawesomebuy2-20).

16 Reasons NOT to Buy a YETI Cooler
16 Reasons NOT to Buy a YETI Cooler

RTIC Soft Cooler 20 Can Blue Grey ($114.98)

YETI Hopper Flip 8 Portable Soft Cooler Charcoal

YETI Hopper Flip 12 Portable Soft Cooler Charcoal
YETI Hopper Flip 12 Portable Soft Cooler Charcoal
$250.00
See Full Review →

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YETI and RTIC are the two dominant brands in premium cooler performance, and RTIC was founded specifically to compete with YETI at lower prices. Understanding where they match and where they differ helps you decide which brand's price-to-performance makes sense for your use case.

Both brands use rotomolded construction for hard coolers (RTIC) and comparable insulation technology for soft coolers. In independent ice retention tests, YETI and RTIC hard coolers perform very similarly — both maintain ice for 4-5 days in normal conditions. The meaningful differences are in brand prestige, warranty terms, and product ecosystem breadth.

For soft coolers, YETI's leakproof RF-welded seams and ColdCell insulation deliver slightly better retention than RTIC equivalents. RTIC closed this gap significantly over the past few years.

YETI Hopper Flip 8 Portable Soft Cooler Charcoal
YETI Hopper Flip 8 Portable Soft Cooler Charcoal
$200.00
See Full Review →

The YETI Hopper Flip 12 at $250 and Flip 8 at $200 are YETI's compact soft coolers — the Flip 8 fits 8 cans and is highly portable; the Flip 12 adds more capacity. The YETI Hopper Two 20 at $289.88 is YETI's larger zipper-style soft cooler with a wide opening.

The RTIC Soft Cooler 20 at $114.98 competes directly with YETI Hopper-class soft coolers at roughly 40% of the YETI price. For most buyers who aren't brand-committed, the RTIC delivers comparable cold retention at dramatically lower cost.

For hard coolers, the RTIC Ultra-Light 52 Qt at $229 and RTIC 65 Qt at $269.99 offer YETI-level ice retention at 40-50% savings. The main YETI advantage in hard coolers is the proprietary T-Rex lid latches and bear certification — if you camp in bear country, YETI's IGBC certification matters.

YETI Hopper Two 20 Portable Cooler Field Tan Blaze Orange
YETI Hopper Two 20 Portable Cooler Field Tan Blaze...
$289.88
See Full Review →

Can These CHEAPER Coolers Beat a YETI?
Can These CHEAPER Coolers Beat a YETI?

If budget is the priority, go with the RTIC Soft Cooler 20 Can Blue Grey; if you want the best overall, choose the YETI Hopper Flip 12 Portable Soft Cooler Charcoal; if you need best compact yeti, the YETI Hopper Flip 8 Portable Soft Cooler Charcoal is your pick.

World's First No Fuss-No Ice Cooler! Better Than a Yeti
World's First No Fuss-No Ice Cooler! Better Than a Yeti

Frequently Asked Questions

Does RTIC keep ice as long as YETI?
Yes — in independent tests, RTIC hard coolers match YETI ice retention within 12-24 hours over a 5-day period. Both use similar rotomolded construction with 2-3 inches of polyurethane foam insulation.
Why is YETI more expensive than RTIC?
YETI established the premium cooler market and carries strong brand recognition. RTIC launched specifically to undercut YETI with near-identical specs at lower prices. The price gap reflects brand premium, not significant performance difference.
Are RTIC and YETI accessories interchangeable?
No — dry goods baskets, dividers, and tie-down kits are brand-specific. YETI and RTIC have different dimensions even at similar quart capacities.
Which cooler is better for fishing, YETI or RTIC?
Both excel for fishing. YETI Tundra and RTIC 65 are popular among anglers. RTIC offers more storage per dollar; YETI has a wider accessory ecosystem.
Is RTIC made in the USA?
No — both YETI and RTIC manufacture in China. YETI was founded in Austin, Texas; RTIC in Cypress, Texas. Neither brand produces coolers domestically.

How We Analyze Products

We analyze Amazon review data — often thousands of reviews per product — to surface patterns that individual buyers miss. Our process aggregates star ratings, review counts, and buyer sentiment at scale, identifying which strengths and weaknesses appear consistently across the largest review samples available. The 17,694+ reviews analyzed on this page represent real verified-purchase feedback from Amazon buyers.

Each product earned its placement through data: total review volume, average rating, and the specific praise and complaints that repeat most often across buyers. No manufacturer paid for placement on this page. Products appear here because buyers endorsed them at scale, not because a company asked us to feature them.

We use AI to summarize review sentiment — not to fabricate opinions, but to condense what thousands of buyers actually wrote into a readable format. The pros and cons you see reflect the most common themes found in verified purchaser reviews, paraphrased for clarity. We do not claim to have accessed Reddit, YouTube, or specific publications in generating these summaries.

Prices shown reflect Amazon pricing at the time this page was last generated. Click “See Today’s Price” to get the current live price on Amazon. Read our full methodology →

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